![]() Fans also loved his messages – the gentle urgings toward peace, compassion, joy and understanding – that have been consistently delivered in a personal, heartfelt manner at performances in more than 50 countries. Every new release – including eight gold and seven platinum albums – became a reflection of Carlos’ personal growth and evolution. They were captivated by his music always changing, always exploring, always growing – yet always consistently and clearly Carlos. The world embraced Carlos with a passion. With that electrifying performance, Carlos Santana had arrived and with him came both a powerful new Latin-flavored rock sound and an uncompromising dedication to his music – two factors that would influence people’s lives for well over a quarter century. For the next two years, the group was caught up in a wave of popularity that took them from the stage of San Francisco’s Fillmore West to their historic appearance at the Woodstock Festival in 1969. In 1966, that music exploded on the streets of San Francisco with the debut performance of the Santana Blues Band. Over the next five years, he continued to evolve his own unique musical style – a style that would become the template for a whole new musical genre. It was as if destiny had brought Carlos to the right place at the right time for emerging street bands. At the same time, Carlos was immersed in the colorful atmosphere of San Francisco, with its diverse cultural influences and musical styles. When he moved north a year later, he found himself enrolled in school, learning English, and wanting to play music. In 1960, Carlo’s family moved to San Francisco while he stayed in Tijuana to hone his musical skills in local clubs. As he continued to play with different bands along the busy “Tijuana Strip,” he started to perfect his style and sound. Soon he was playing with local bands like the “T.J.’s,” where he added his own unique touch and feel to the popular songs of 50’s rock ‘n’ roll. When the family moved to the boom town of Tijuana in 1955 eight-year-old Carlos picked up the guitar, studying and emulating the sounds of B.B. Carlos wanted to play what he heard on the radio: rock ‘n roll. Although Carlos’ excitement for music would be sparked by this first experience, he quickly discovered the limits of its traditional form and wanted more. An accomplished mariachi violinist and experienced musician, he taught Carlos the basics of music theory and gave him an understanding of the value of a note. And, it is a sound that earned Carlos and the other original members of The Santana Band their rightful place among the legends of contemporary music with their 1998 induction into the Rock ‘n Roll Hall of Fame.Ĭarlos Santana’s story begins in the village of Autolan, Mexico, where, at age five, Carlos was introduced to “traditional music” by his father, Jose. It is a sound that remains – like the long, sustained notes that mark his distinctive guitar solos – as powerful, as moving and as meaningful as ever, nearly 30 years after Carlos first shared it with the world. Skillfully blending elements of 12-bar blues, fiery rock riffs and sensuous Afro-Cuban rhythms, and featuring his passionate, instantly recognizable guitar style, Carlos Santana created a unique, magical sound. markets, Santana infused it with a fresh energy and profound emotional depth that stirred the hearts and souls of millions of new fans around the entire globe. At a time when the world of traditional, guitar-based rock ‘n roll was emerging from the “British Invasion” and reaching new levels of popularity in the English and U.S. Long before anyone heard of the concept, “World Music,” Carlos Santana was playing it.
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